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سئو چیست؟
سئو، SEO، بهینه سازی سایت برای موتورهای جستجو مخصوصا گوگل که بیش از 98 درصد مردم ایران از آن استفاده می کنند؛ مفهوم بسیار ساده ای به نظر میرسد اما وقتی میخواهید شغلتان را به کسی توضیح دهید متوجه می شوید.(خیلی کار سختیه!!!) دوستانی که کمی با سئو آشنا یا کارشناس سئو هستند کاملا متوجه منظورم شدند؛ نگران نباشید اگر شما هم جز عاشقان سئو باشید به این درد شیرین دچار می شوید.

بازاریابی اینترنتی روش های مختلفی دارد و یکی از راهکارهای آن بهینه سازی سایت برای موتور جستجو است که شما را به دیگران معرفی می کند و کاملا رایگان اینکار انجام می شود. (یعنی یه جا یکی داره کاری انجام میده مستقیم پول نمیخاد?).

تاریخچه سئو به دهه 90 برمی گردد که موتورهای جستجو برای اولین بار پدیدار شدند. حالا، این یک استراتژی بازاریابی اینترنتی ضروری و صنعتی در حال رشد است.

بهینه سازی موتورهای جستجو فقط بر نتایج جستجوی ارگانیک تمرکز می کند و شامل بهینه سازی PPC نمی شود. SEO و PPC هر دو بخشی از بازاریابی موتورهای جستجو هستند.

خب حالا تقریبا متوجه شدید که سئو یعنی چی و وقتی به دیگران معرفی بشیم طبیعی که مشتری های بیشتری سراغمان بیایند چرا خیلی راحت و هدفمند سایت ما را پیدا کرده اند. موارد بسیار زیادی برای بهینه سازی سایت وجود دارد مثل لینک های داخل سایت، قالب سایت، محتواها و… . فرض کنید من عبارت آموزش تولید محتوا را جستجو کردم، چنین صفحه ای را می بینم که صفحه نتایج جستجو (SERP) است.

صفحه نتایج جستجو

من سعی کرده ام اکثرا عوامل مهم از چیستی، چرایی و چگونگی سئو را برای کسب و کار اینترنتی شما توضیح دهم. عبارت های کلیدی ثروت ساز، تولید محتوا و سئو محتوا، ساختن بک لینک های معتبر و مناسب و هر آنچه که نیاز باشد. شاید این عباراتی که در بالا گفته شد را برای اولین شنیده باشید اما صبر کنید تا ز غوره حلوا سازم.

وقتی مزه حلوای شیرین کسب درآمد اینترنتی را چشیدید متوجه اهمیت سئو می شوید و اینکه چرا تا به امروز به آن توجه نکرده بودید؛ اما حسرت روزهای گذشته را رها کنید هیچ وقت برای تغییر دیر نیست!

سایت ها چگونه با آموزش سئو و بکارگیری آن ثروتمند می شوند؟
خرید هنذفری یا عبارت آموزش سئو رایگان را در نظر بگیرید خب کسی که به دنبال خرید هنذفری می باشد این عبارت رت جستجو می کند و اگر فروشگاه اینترنتی ما درست سئو شده باشد باید دسته بندی هنذفری نمایش داده شود و حالا اگر در رتبه های 1 تا 3 باشیم ? قطعا به سایت ما سر میزنند.

طبق آمارهایی که گوگل و کارشناسان سئو منتشر کرده اند بیشترین ورودی برای رتبه اول یعنی بین 30 تا 35 درصد می باشد و اگر سایت شما سایر فاکتورها را داشته باشد قطعا با ثبت سفارش روبرو می شوید. اما اگر موضوع بسیار رقابتی باشد و قیمت هم یکسان اینجا نحوه خدمات و پاسخگویی و سرعت و مسائلی از این دست باعث فروش می شوند.

واقعی تر از مستند؛ رتبه اول کسب درآمد بیش از حد?
خب میخام براساس تجربه خودم مثالی رو براتون بزنم که خیلی جالبه و می تونید از همین مسئله الگو برداری کنید. اگر تور مشهد روزی 3000 (البته در روزهای عادی) جستجو بشه رتبه اول 30 درصد از جستجو رو میگیره و میشه 900 ورودی فقط از تور مشهد حالا تور مشهد با قطار و هوایی رو محاسبه نمی کنیم.

کسب درآمد از سئو
حالا اگر از این 900 نفر ورودی گوگل فقط 10 درصد نرخ تبدیل داشته باشیم یعنی 90 نفر خرید کنند و هر نفر 2 میلیون تور خرید کند رقم بسیار بالایی می شود.

90 نفر * 2 میلیون * 30 روز = 5 میلیارد و 400 میلیون در ماه

این فقط درآمد می باشد و اگر 20 درصد سود محاسبه کنیم 1 میلیارد و 80 میلیون سود می شود. به همین سادگی می توان اینقدر کسب درآمد کرد.

اما فراموش نکنید یادگیری سئو و به کار بردن آن زمانبر است اما نتایج خوبی را به دنبال دارد.

دلایلی برای یادگیری و آموزش سئو
بهترین و پرکاربردترین موتور جستجو در جهان گوگل است و به مدل های مختلفی برای سایت ما ترافیک ایجاد می کند و کاربران اینترنتی را به سمت سایت ما می فرستد حالا تفاوتی ندارد سایت ارائه دهنده محتوا، سرویس، خدمات، کالا و… باشد. حالا چرا باید برای این موتور جستجو بهینه سازی کنیم به دلایل زیر:

صدر نشین گوگل شدن
رقبا را کنار زدن
مشتریان کاملا هدفمند داشتن
افزایش چند برابری فروش
هزینه پایین خلق مشتری
برند سازی
بسیار ماندگار تر از تبلیغات
و…
موتورهای جستجو سایت شما را دقیقا مقابل چشمان جستجوگر قرار می دهند و کاربران کاملا هدفمند وارد سایت ما می شوند و از این به بعد دیگر به عهده ماست که بتوانیم کسب درآمد کنیم. موتورهای جستجو در حال حاضر تبدیل به موتورهای ارتباط دهنده شده اند و کاربران را با یکدیگر آشنا می کنند و همین مسئله باعث محبوب تر شدن آموزش سئو می شود.

? سرمایه گذاری برای یادگیری سئو، بسیار بسیار ارزان تر از گرفتن تبلیغ از گوگل ادز برای چند هفته می باشد آن هم با این قیمت دلار؛ که اصلا تبلیغات گوگل توجیه اقتصادی برای برخی از کسب و کارهای کوچک ندارد. ?

سئو سایت چه تأثیری بر درآمد دارد؟
مطابق آمار منتشر شده از سوی وزارت صنعت، معدن و تجارت، رشد خرید اینترنتی در ایران بسیار چشمگیر و قابل توجه است. به صورتی که میزان خرید اینترنتی در سال ۱۳۹۲ در حدود ۱۴ هزار میلیارد تومان و در سالهای ۱۳۹۳ و ۱۳۹۴ به ترتیب به ۵۰ هزار میلیارد تومان و ۶۱ هزار میلیارد تومان رسیده است.

متأسفانه در این آمار به سالهای بعد از ۱۳۹۴ اشاره ای نشده است اما به سادگی می توان حدس زد که رشد خرید اینترنتی بعد از سال ۱۳۹۴ نیز ادامه داشته و به صورت تصاعدی افزایش یافته است.

اگر کمی هوشمندانه فکر کنیم باید به دنبال راه اندازی کسب وکار آنلاین خود باشیم؛ زیرا با افزایش ضریب نفوذ اینترنت در کشورمان، دسترسی به کالاهای موردنیاز کاربران به سادگی امکان پذیر بوده و تمایل افراد به خرید اینترنتی بیشتر شده است.

به همین دلیل، کسب وکارهایی که صرفا به صورت سنتی فعالیت می کنند رفته رفته مشتریان خود را از دست داده و دچار ورشکستگی خواهند شد.

تصور کنید در زمینه فروش کفش فعالیت دارید و در مغازه نسبتا بزرگی در یکی از بهترین نقاط بازار مشغول به فروش کفش و کسب درآمد هستید. حال به سؤالات زیر پاسخ دهید:

روزانه چند نفر ممکن است از مقابل مغازه شما عبور کنند؟
روزانه چند نفر می توانند از شما خرید کنند؟
مجموع ساعات کاری فروشگاه شما چند ساعت در روز است؟
در روزهای تعطیل چطور؟
اگر کمی عمیق تر به پرسش های بالا فکر کنید، در خواهید یافت که حتی اگر فروش روزانه چند ده میلیونی داشته باشید، بازهم کسب وکار شما بسیار محدود است؛ شما محدود هستید به مشتریانی که در ساعات کاری روزهای غیر تعطیل در مقابل مغازه شما حضور دارند و می توانند از اجناس موجود در مغازه دیدن کرده و خرید کنند.

حالا تصور کنید تمامی اجناس موجود در مغازه یعنی تمامی مدل های مختلف کفش همراه با سایز، رنگ بندی و توضیحات لازم بر روی فروشگاه اینترنتی شما قرار دارد و کاربران می توانند با مشاهده مدل های مختلف همراه با سایز، رنگ بندی و مشاهده توضیحات، در صورت نیاز خرید کرده و مبلغ را به صورت آنلاین به شما پرداخت کنند.
بیایید ببینیم در این حالت چه محدودیت هایی از بین می رود:

مهم نیست که روز تعطیل است یا روز عادی؛ مهم نیست که ساعت کاری مغازه شما به اتمام رسیده است یا خیر؛ هر کاربری از هرکجای جهان به اینترنت دسترسی داشته باشد می تواند وارد وب سایت شما شده و تمامی اجناس موجود را مشاهده کند. شما دیگر محدود به افرادی که در اطراف مغازه تان حضور دارند نیستید و جمعیتی معادل با تمامی افرادی که به اینترنت دسترسی دارند می توانند تبدیل به خریداران بالقوة محصولات شما شوند.
تمامی کاربران می توانند سفارش خود را به صورت آنلاین در هر ساعت از شبانه روز ارسال کرده و پول آن را پرداخت کنند. بدون آنکه نیاز به حضور فیزیکی شما در مغازه و ارائه توضیحات تکراری در مورد اجناستان به مشتری باشد.
تا اینجای کار همه چیز خیلی خوب به نظر می رسد اما این در حالتی است که شما تنها فروشنده کفش در اینترنت باشید. به محض ورود رقبا به این عرصه کار برای شما سخت تر خواهد شد.

تصور کنید کاربری وارد گوگل شده و عبارت «خرید کفش» را جستجو کند. احتمالا این کاربر بلافاصله وارد اولین وب سایت شده و پس از بررسی مدلهای مختلف کفش، در نهایت تصمیم به خرید خواهد گرفت.
آموزش سئو رایگان و حرفه ای

آموزش سئو را اگر به صورت کاملا رایگان پیش بروید قطعا زمان بیشتری از شما میگیرید اما خب راه حل سریع و آسان آن پرداخت بهای آن است و نیازی به آزمون و خطا نیست!
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